Next week I’m going on vacation! Woohoo! I can NOT wait to hit the beach! It’s been almost 2 years since my last holiday, can you believe it? I’m just dying to get outta here!
But first – let’s talk about headlines and why they’re so darn important:
Your content could make Shakespeare look like a kindergartener or be the cure to cancer – if people don’t read it, that content was born to die.
Am I being a little over dramatic here? Yes. But it’s just THAT important to have a great headline!
Some famous copywriters recommend starting off with only your headline and then letting the content flow accordingly. Others even recommend spending 50% of your entire writing time on the headline alone. Jeez!
While that’s all smart advice, I’m telling you that it doesn’t matter how much time you spend on your headline or at what point you come up with it. As long as it comes out SEXY!
Sexy? What the hell are you talking about?
Ok, let me break it down for you. Sexy means
- grabbing your reader’s attention
- pulling him in like a magnet
- making your reader want more
Attention – magnet – more! Got it? :)
Great, now let’s look into HOW you can actually achieve all of that.
What is the key element that makes people wanna read your stuff?
It’s the benefit!
If you wanna seduce your readers into reading the rest of your content (and eventually make them click on “buy now”) you gotta communicate a clear benefit! There has to be a compelling promise that you will fulfill later on.
What that benefit is, you wanna know?
Depends on what exactly you’re writing about. But you gotta know your readers! This is the biggie!
What’s in it for them? Why should they give a shit?
You have to communicate your benefit right away, otherwise you’re just gonna send people away. Which sucks cause that means they can’t buy your awesome stuff. Booo.
So let’s say your business is about… I don’t know… cupcakes! You could have your next blog post be:
“How to Make Your Cupcakes the Most Popular Dessert at Every Wedding”
It states a clear benefit (your cupcakes will be the most popular ones) and it’s specific (at every wedding. Not the most popular cupcakes ever made on this planet. That would just be over the top and people wouldn’t believe it anyway.)
Ok, let’s get practical. I wanna give you the All Time Classics of headline writing to take home with you! Especially when writing headlines is not your greatest talent or biggest passion, it makes sense to stick with the classics. They’re proven and effective. Sweet.
To make it even simpler, I will break it down into 2 categories “templates” and “purpose”. You can combine them and mix and match!
1. Templates: these are really about the structure of your headline. Here are some classics for you that work like a charm.
The “How To”
This is THE classic! I love the “How to”, because it’s so real! It’s straight-forward, no-bullshit. It implies that there are gonna be actionable tips inside! Which brings your readers closer to the result they desire.
Example: my post from last week was “How to Make Yourself Your Only Competition”
Did you read it?
Aaaah, the good old “why”. Good friend of mine too! Works so well, because we are all curious! Your brain instantly tries to come up with answers to that “why”, so eventually, you’re gonna open up that email to find out!
Also, they’re fun!!
You can even add another sentence if you need it to be more clear (on the benefit especially).
Example: “Why Lame Headlines Will Kill Your Business And How You Can Avoid That ”
We’ve all seen that one right? Why? Because it too, works very well! It grabs attention (wow, there’s 7 steps… really?) and it contains a specific promise! Now all you gotta do is deliver!
Popular list posts are often combined with “ways”, “secrets”, “steps”, “methods” and so on. Again, depends on what you’re writing about specifically!
Example: “The 4 Secrets to Successfully Investing Your Money in Any Economy”
2. Purpose: this is about what effect your headline will have. You can combine them with each of the above templates.
The “Good Question”
If you ask a question, our brains just can’t help but answer it. It’s a great way of grabbing attention and pulling your reader in!
Example: “Are You Scared of Success?”
I don’t know! AM I? …Click!
The “Get to the Point”
This is just a very straight-forward way of letting your reader know what’s the deal! It works well if you have an announcement to make and just wanna get to the point.
Example: “iPhone 5 50% Off Today! Get Yours Quick!”
Yeah… like that’s ever gonna happen. But you get the picture!
It makes you be like “OMG!”. It’s a great magnet to pull readers in and want more! They wanna feel relieved when they open your email.
Example: “The Biggest Mistake Almost Every Business Owner Makes”
Obviously I could go on like this for a while, but I wanted to give you the headline essentials!
Now, in the comments I want to hear from YOU:
Which headlines would totally make you click?
What is the one biggest struggle when it comes to your headlines?
Can’t wait to hear and answer your questions!