Did the headline scare you? Are you hopelessly disgusted by the word persuasion? And does it make you think of all the evil assholes out there who are taking advantage of good + honorable people by babbling them into spending hundreds of Dollars on a vacuum cleaner they absolutely don’t need?
I get it.
We’re all scared of being perceived as slimy, sleazy or pushy when it comes to selling our stuff. (And honestly: a lot of people out there totally are!)
But in order to sell?
You need to be persuasive!
And in order to be persuasive?
You can’t be scared or disgusted or secretly believing that everyone who’s good at selling is also a soul-sucking son of the devil or something.
That won’t work.
The nasty image of pushy car-salesmen has been intoxicating our brains since forever.
And today I wanna show you how to get rid of that useless + toxic belief for good.
So that you can finally start to sell the heck out of your every offer. AND feel good about it at the same time!
(Can I get an amen!?)
Because you’re running a business. Not a freaking charity. And no matter how good of a person you are, how modest + generous…
Your sales are the life force of your business!
No sales = no business. And that’s true for ALL of us.
Now what does that have to do with copywriting basics?
This series is called Back To Basics for a reason: I wanna equip you with the essentials. The make-or-break-kinda stuff. The foundation you need in order to run a PROFITABLE business.
And copywriting = coming up with words that sell.
Which basically makes it? ADVERTISEMENT!
Sure, you give away loads of free content as well. Because you’re a good person + you love your audience + you really, REALLY wanna help + make the world a better place. I know!
But it’s also part of your marketing strategy, right?
You’re giving away your best shit for free not ONLY because you’re generous. But also because you want people to love you, want more of you + BUY from you!
Ain’t no need to feel bad about that.
It’s totally OKAY to charge whatever you wanna charge. And it’s OKAY to market + advertise your awesome stuff.
Even more: it’s CRUCIAL if you ever wanna make real money!
Because… girl’s gotta eat, right? Maybe girl’s gotta travel the world as well. Or walk around in Jimmy Choos + Manolo Blahniks. (Anyone remember Carrie’s shoe fetish in Sex And The City? Good old days!)
So please stop keeping yourself small because you’re scared to sell.
Please quit playing games with
my heart your business.
And let go of the stupid belief that marketing yourself + making big bucks with it is only for assholes.
You’re just sabotaging yourself!
Because my man David Ogilvy said it best:
ADVERTISING IS ONLY EVIL WHEN IT ADVERTISES EVIL THINGS.
That’s SO good, I want you to bake a cake + write it into the frosting so that you can eat it + digest it + turn it into cells or whatever + eventually it becomes a part of YOU!
It’s really that important! (Also: was that gross? Sorry!.)
I want you to REALLY understand how important it is that you advertise yourself + your products. Which means you need to get rid of the fear of persuasion.
And we’re gonna do that right now by changing the word. See, everyone talks about “persuasive writing”.
But I say “convincing writing” instead.
I think there’s a thin line between being persuasive + being convincing. If you convince someone? You got strong arguments! So that the other person eventually agrees with you because she WANTS to. Because she realized that you’re right. And you have HER best interest at heart.
When you persuade someone on the other hand? You kinda force something onto the other person. You push her. Even though she might not want/need whatever you have to offer. And you have YOUR OWN best interest at heart.
So stop thinking about persuasive writing. Try convincing writing instead!
Pull people over to your side. Don’t just push them over the edge!
What you have to offer is not some kind of crap that people buy + instantly regret it. Your stuff is AWESOME! And you have both your clients’ AND your own best interest at heart. So that it’s always a win-win.
You don’t have to persuade people or talk them into buying your stuff when you come up with an effective sales page. All you need to do? Is bring out your strongest arguments + CONVINCE them.
Not slimy, sleazy or pushy at all!
Do you feel resistance when it comes to selling the heck out of your stuff?
How are you keeping yourself small + sabotaging big time?
Let’s help each other out in the comments! Can’t wait to talk to you over there ;)